Top 5 iOS Business Apps Performance in Nigeria for Q4 2023

In Q4 2023, the top 5 business apps on the iOS platform in Nigeria experienced varying trends in downloads, revenue, and active users. Here’s an in-depth look at their performance:

WhatsApp Business saw a peak in weekly downloads at 52.6K in mid-October, followed by a gradual decline to 23.3K by the end of December. The app maintained a relatively stable number of weekly active users, fluctuating slightly but remaining around 306K to 319K throughout the quarter.

Google Chat had a consistent download rate, starting at 12.4K in late September and ending at 8.8K in the last week of December. Weekly active users showed a steady increase, peaking at 125K in mid-November and closing the quarter at approximately 122K.

Zoom Workplace experienced modest weekly revenue, with notable peaks at $1.5K in early October and $1.1K in early November. Download numbers remained fairly stable, averaging around 7K per week initially but dropping to 3.8K by the end of December. Weekly active users exhibited slight fluctuations, ranging from 25.5K to 31.6K over the quarter.

LinkedIn: Network & Job Finder showed strong weekly revenue performance, peaking at $9.9K in mid-December. Downloads were highest at 8.4K in early December, although they declined to 4.3K by the end of the month. The app consistently had around 75K to 86K weekly active users, despite a gradual decrease towards the end of the quarter.

LinkWorldVPN had a high of 12.2K weekly downloads in late September, which decreased steadily to 2.8K by the end of December. The number of weekly active users remained relatively stable, ranging from 25K to 29.7K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.